Create an Education Self-publishing Business ONLINE COURSE

What’s it about?

Whether writing for the education market is something you would like to do part time or full time, this comprehensive and interactive course is all you need to start earning an income from your creativity.

I will take you through the process of creating your own education online book business for your area of interest. You could write for any subject area, for example, English, Science or Mathematics.

The information you will learn in this course will save you an enormous amount of time and money.

This course focuses on using the internet to promote your self-published ebooks and print books, but will also look at other options available to you, such as publishing with an established publisher.

This course is hands on. I take you through the development a business plan, including marketing strategies, creating a website and managing your business.

Course Outcomes

By the end of the course, you will:

• develop a concept/idea for your business
• create a Basic Business Plan
• write a Website Plan
• develop knowledge of writing, editing, formatting and publishing website content
• choose marketing strategies, including Search Engine Optimisation (SEO), for your website
• create a Social Media Plan and campaign
• develop strategies for managing your business
• develop network opportunities with colleagues
• identify some psychological barriers to creating and promoting your resources and possible strategies for overcoming them
• obtain a database of contacts for websites, writing, marketing, business information and industry contacts
• obtain links to industry experts.

Course Outline

The course comprises of four parts and each part is broken up into one to two topics, which address the process for developing an education self-publishing business and includes:

Part 1 – Business Plan

• Topic 1: Snapshot of the education publishing industry & product description
• Topic 2: Writing a Basic Business Plan

Part 2 – Creating Your Website

• Topic 3: Website design & Writing a Website Plan

Part 3 – Marketing Strategies

• Topic 4: Advertising and promotion
• Topic 5: Social Media Plan

Part 4 – Managing your business

• Topic 6: Legal matters, overcoming emotional barriers & industry contacts

Course requirements

In order to successfully complete the course, you are required to complete the following:

• Write a Business Plan
• Write a Website Plan
• Write a Social Media Plan.

A Certificate of Achievement will be issued once the course is complete. The facilitator will work with writers closely to produce a high-quality Business Plan, Website Plan and Social Media Plan.

Who is the course for?

The course is for all teachers, including pre-school, primary, secondary and tertiary teachers, specialising in all subject areas. If you have been creating education resources for your students or faculty and you think they could be of benefit to other students and teachers, then this course is for you. You may also have a particular product that you wish to promote and sell on your website. In other words, you don’t have to create the education products like Qwiller does. However, if you would like to publish ebooks or print books, you might like to complete the Writing an English Education Book Online Course. This course can be adapted to suit other subject areas other than English, upon request.

How the online course is delivered

This online course is for teachers who would prefer the flexibility of working through the course at their own pace. The facilitator (Shelley McNamara) will work with you individually and cater for your specific needs, interests and vision.

We use Moodle for our Learning Management Systems (LMS) to communicate ideas, provide relevant information and practical activities and give you access to peer-related forums. We also use a mixture of video, web and audio files, interactive activities and pdfs to deliver content.

This online course is completely self-directed. You may complete the course over the duration of the course (6 weeks) or quicker if preferred. We recommend 3–3 ½ hours per week be spent on the course. You will have writing activities to complete each week, plus 3 assessments that will be reviewed by the facilitator. Written feedback will be given as well to assist you in developing a quality self-publishing education business.

Once payment is received, you will receive a welcome letter via a link in your order confirmation email. You can also access this link when you log into your Qwiller account.

Your log in details will be emailed to you two days before the course begins.

Online forum

An online forum is available for writers enrolled in the course to communicate with other writers in the course.

What dates are they delivered?

The dates are set for 6-week blocks, but the course can begin at a date suitable to you. Please contact Qwiller to discuss an alternative start time at info@qwiller.com.au

2022

Start: Monday 7 November

End: Sunday 18 December

2023

Start: Monday 6 March

End: Sunday 16 April

Start: Monday 5 June

End: Sunday 16 July

Start: Monday 4 September

End: Sunday 15 October

What do they cost?

The course costs $600 each.

Look out for special offers.

Distribution Opportunities

• Qwiller is also looking to distribute education self-published books from teachers and educators.
• Both of these opportunities give writers who complete the course an excellent pathway to publication.

Editing, proofreading, type-setting and printing

Need some help with your website content and/or publishing your book? Qwiller can assist you. We take the hard work out of creating website content and publishing your education book or resource. Using our knowledge, skills, expertise and contacts in the education publishing industry for the past ten years, we offer a custom-made package for you based on your needs and budget. Contact Qwiller at info@qwiller.com.au for more information.